InBusiness Media Group Inc, Custom Publishing, Web Design and Development
Turnkey solutions to tell your story in print and online
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We specialize in

Professional Website Design

Website Development Services

Logo Design

Internet Marketing

Web Hosting

Ecommerce Website Design

Printing Services

Search Engine Optimization

And much more...

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We accept Visa and Mastercard

 

 

 

 

 

InBusiness Media Group's Frequently Asked Questions

FAQs

 

FAQ's for Web Services

FAQ's for Custom Publishing

What is the difference between a customized brochure and a regular brochure?
A custom brochure contains photos, logos and information that is specific to your practice or business. A regular brochure is a "generic" piece that contains general information that is not tailored to your practice or business.

Does a customized brochure cost a lot more?
Not really, but there are more variables with a custom piece that factor in. Each project is quoted based on the variables.

What are some of the variables?
The main considerations are: who is the audience you want to reach, what information should be included (text, images, logos, contact information), when is it needed and how many are to be printed. All of these factors contribute to the cost estimate. We can work within your budget to offer options.

What is a realistic budget for customized printing of a basic four page brochure?Sample Customized Brochure
Depending on print quantity, a basic custom piece is approximately $1,500 for 500 ($3 each). The higher the print count, the cost per piece will go down. For 2,000 brochures, the cost could go down to less than $2 each. Please contact us for a price list.

We don't think we need a lot of brochures, why should we print a higher quantity?
The major expense of commercial printing is the set-up of the presses. Once the press is configured to your job, printers can save you money per piece by running a higher volume. The cost goes down relative to the higher amount of pieces. It's less expensive to print more pieces once than to have to reorder.

Can you mail out the brochures for us?
Yes. Once a mailing list is determined, we can mail them directly for you. The postage/handling costs depend on how many pieces are being sent, size, weight and so forth.

Do you have samples of previous brochures?
Yes, please ask us for a sample.

Do you offer customized print ads?Customized Ad Samples
Yes, we can configure print ads to your specifications and provide electronic versions of your ad that is ready for press. We can work directly with your vendor, whether it be a newspaper, magazine or printer if you would prefer it.

Where can I find samples of your ads?Please visit the "Work Samples" page for PDF images. You will need Adobe Acrobat Reader to open a PDF file. It's free when you visit www.adobe.com.

 

FAQ's for Web Design

Need definitions? Visit our glossary of web terms.

What is the basic anatomy of a web page? An example is provided. Web Site AnatomyClick on the image to enlarge it.

How many pages should a basic web site have?
Generally, we recommend creating at least five basic pages:

1. Home page: an overview of what you will find in the web site

2. FAQ page

3. Products and/or services page

4. Supplemental page such as work examples, testimonials, background information or pricing

5. Contact page with principal information, hours of operation, etc.

What other pages are popular?
It's helpful to have an "About Us" page to describe your key principals and their credentials, company history, scope of services, etc.

A "gallery" page with photos of your work and testimonials

Research page or outside resources

How much information should be included on each page?
Generally, enough to adequately cover the topics and engage the reader. Text that is enhanced with attractive graphic images and photos can dramatically improve the chances a visitor will stay in your site.

What background information is recommended?
We suggest you first review your competitor's web sites and take note of the pros and cons of their sites. What content do they include that you should too? What is your impression of the competition based on their web sites? What information are they lacking?

Next, find web sites and make notes of the addresses (also called the URL) that appeal to you for the general look and layout. This will help identify a style that appeals to what you want to achieve.

"Doing your homework" will save time, which saves money.

What about determining my domain name?
We suggest a name that is easy to remember and geared to your specific practice or business. We can help find a name, buy it and set it up for you. Remember, domain names are sold by the year, so you will need to budget for the annual renewal fees to host the domain name.

What does a buying a domain name generally cost?
We recommend buying a "dot com" extension (www.yourname.com), which tends to be a little more expensive than "dot net" or "dot biz" names, but they are usually worth the extra cost. It's reasonable to expect to buy a name and set it up for less than $150.

What about renewal fees for hosting the web site? Annual renewal fees vary, but are usually not more than $150 for a basic web site. Renewal fees are established by and paid directly to an internet service provider (ISP) such as www.GoDaddy.com.

Are your web design services expensive?
Not at all. A basic web site of five pages can be designed and set-up for approximately $499 or less for the layout/design work. We can edit the text that you supply us---you don't need to be a professional writer to get your web site done.

What about making changes to the web site once it's done?
We can make updates and changes to your site as often or as little as you like. We do recommend making changes fairly often to keep the site fresh and it also helps with organic search engine rankings.

What do I need to get started?
We suggest doing your research as mentioned above and then make notes of general information you want to include in your site based on the five basic pages. If you have digital photos, a logo, PDF's or other graphics, then gather them up. We will develop a plan and budget to take it from there. We strive to make it as easy as possible for you to get a web site up and running. Let's get started...

I already have a domain name and web site, can you redo my site?
Absolutely! It would be best if you can obtain the electronic files from the person who created your site to save time/money.

What is Search Engine Optimization (SEO)?
Search Engine Optimization describes the process of increasing visitors to your web site from common popular search engines such as Google, Yahoo, Bing and many others. More on SEO

 

 

 




Promote your message:
We help small businesses and health care professionals connect with patients and consumers to form long-term relationships.

 

We specialize in:
Cost-effective, professional design and straightforward advice based on years of industry experience.

 

Effective promo methods:
Business cards, rack cards, brochures, fliers, posters, banners, and informational web sites are cost-effective "silent salesmen" to consistently convey your message.

 

Please contact us for more information:

Call 260-418-6835 or complete the contact form

 
     

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