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Glossary of Web Terms

As the Information Age comes of age, the terms and definitions are evolving and continously growing. Some of the most common terms are identified here. Please refer to the glossary as the primary terminology "reference desk" for InBusiness Media Group, Inc.


Accessibility is strongly related to universal design when the approach involves "direct access." This is about making things accessible to all people (whether they have a disability or not).

Accessibility Standards   Section 508, an amendment to the United States Workforce Rehabilitation Act of 1973, is a federal law mandating that all electronic and information technology developed, procured, maintained, or used by the federal government be accessible to people with disabilities. Technology is deemed to be "accessible" if it can be used as effectively by people with disabilities as by those without.

Active Links The word or phrase or graphic image that can be selected to connect to another page or resource.

AdSense is an advertisement application run by Google. Web site owners can enroll in this program to enable text, image, and more recently, video advertisements on their web sites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

AdWords is Google's flagship advertising product which offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads, including local, national, and international distribution.

An algorithm (pronounced AL-go-rith-um) is an operational programming rule that determines how a search engine indexes content and displays the results to its users.

Alt tags are alternate text associated with a web page graphic that gets displayed when the internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good, relevant keywords. Alt tags also make web pages more accessible to the disabled.

An anchor is the establishing of a term, phrase, image, or other information object as being either: The target of a hypertext link within a document, or a reference (a link you can select) to such a target.

Anchor text is the actual text (word or phrase) of a link, usually underlined, that can be selected to connect to another page or resource.

Back links are inbound links pointing to a web page.

Banner ads are graphic images, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with other tile ads along a side margin.

Ban/Banned is when a search engine blocks your site from appearing in its search results if any techniques that the engine does not like were used. Offpage and onpage causes of being banned include hidden text, phantom pages, redirects, link farms, jump pages, black hat cloaking, stuffing image tags, title tags and meta tags with repeated content and duplicate content from other web sites.

Bidding for placement is a paid inclusion search engine marketing model. Advertisers select keywords and bid per click for first link placement in search results using those terms. The top bidder on a specific keyword will get the top ad spot associated with search results for that term, the second-highest bidder the second spot, and so on; each will pay per click to their ads.

Bid management is goal-based management of pay per click advertising to meet Return on Investment (ROI) goals.

Black hat cloaking Typically, the purpose of black hat cloaking is to artificially increase the SEO (search engine optimization) value of the owner's main web site.

Blacklist/blackhole list is the publication of a group of IP addresses known to be sources of spam, a type of e-mail more formally known as unsolicited commercial e-mail (UCE). The goal of a blackhole list is to provide a list of IP addresses that a network can use to filter out undesireable traffic. After filtering, traffic coming or going to an IP address on the list simply disappears, as if it were swallowed by an astronomical black hole.

A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger."

Blogger outreach: Relationship-building with and outreach to visible bloggers.

Body copy is the 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code. 

A Bookmark is a link to a web page that has been added to a list of saved links. When you are looking at a particular web site or home page and want to be able to quickly get back to it later, you can create a bookmark for it.

Bots, also known as web robots or internet bots, are software applications that run automated tasks over the internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering, in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human.

Bounce e-mail is electronic mail that is returned to the sender because it cannot be delivered for some reason.

Breadcrumbs are a navigation tool that allows a user to see where the current page is in relation to the web site's hierarchy.

Broadband  A general term for different types of high-speed, high-bandwidth connections to the internet, including DSL and cable.

Browser  (or web browser) is a type of software that allows you to navigate, access and view HTML (information databases) documents; examples are Netscape Navigator and Microsoft Internet Explorer.

A Button is a clickable graphic that takes the user to another page or executes a program, such as a software demo or a video player.

A cache (pronounced CASH) is a place to store something temporarily. The files you automatically request by looking at a web page are stored on your hard disk in a cache subdirectory under the directory for your browser (for example, Internet Explorer). When you return to a page you've recently looked at, the browser can get it from the cache rather than the original server, saving you time and the network the burden of additional traffic.

Cascading Style Sheet (CSS) is a web page derived from multiple sources with a defined order of precedence where the definitions of any style element conflict. CSS gives more control over the appearance of a web page to the page creator than to the browser designer or the viewer.

Click fraud (or pay-per-click fraud) is the practice of artificially inflating traffic statistics to defraud advertisers or web sites that provide venues for advertisers. Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

CTR: Click-through rate  In web advertising, the click-through rate is the number of clicks on an ad on an HTML page as a percentage of the number of times that the ad was downloaded with a page. Thus, the click rate on a particular page with an ad would be 10% if one in ten people who downloaded the page clicked on the ad. Banner ads have CTRs that are generally 0.5 percent or less. In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements.

Cloaking is the masking of the sender's name and address in an e-mail note or distribution. An individual or company that sends spam or, as they prefer to call it, "bulk e-mail" usually conceals their own e-mail address for various reasons, including the possibility that someone will swamp the originator's own e-mail server with retributional spam.

Code / source code A computer program's source code is the collection of files needed to convert from human-readable form to some kind of computer-executable form. The source code may be converted into an executable file by a compiler, or executed on the fly from the human readable form with the aid of an interpreter.

Configuration  This is a general-purpose computer term that can refer to the way you have your computer set up. It is also used to describe the total combination of hardware components that make up a computer system and the software settings that allow various hardware components of a computer system to communicate with one another.

Conversion rate is the ratio of visitors who convert casual content views or web site visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

Competitor analysis: Analysis of marketplace and search-specific competition.

A Cookie is information that a web site puts on your hard disk so that it can remember something about you at a later time. Typically, a cookie records your preferences when using a particular site.

CPC: Cost-Per-Click or Cost-Per-Contact is the amount of money an advertiser pays search engines and other internet publishers for a single click on its advertisement that brings one visitor to its website. There are two primary models for determining cost per click: flat-rate and bid-based. In traditional marketing, CPC is viewed as a one-way process of reaching target audiences through means such as direct mail, radio ads and television ads. Search advertising provides opportunities for two-way contacts through web-based chat, internet-based calls, call-back requests or mailing list sign-ups.

CPI/CPA Cost Per Impression, often abbreviated to CPI, is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis.

CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads.

Counter: On the web, a counter is a program that counts and typically displays how many people have visited an HTML page, usually the home page). Many sites include a counter, either as a matter of interest or to show that the site is popular.

A crawler is a software program that methodically visits web sites and reads their pages and other information. Search engines use crawling/spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks, such as checking links or validating HTML code or to gather specific types of information from web pages, such as harvesting e-mail addresses (usually for spam).

Customer relationship management (CRM) is an information industry term for methodologies, software, and usually internet capabilities that help an enterprise manage customer relationships in an organized way.

A dashboard is a user interface that, somewhat resembling an automobile's dashboard, organizes and presents information in a way that is easy to read.

A deep link is a hypertext link to a page on a web site other than its home page. The "deep" refers to the depth of the page in a site's hierarchical structure of pages. Any page below the top page in the hierarchy (the home page) can thus be considered deep.

Dial-up connection  The most popular form of internet connection for the home user, this is a connection from your computer to a host computer over standard telephone lines.

Direct connection  A permanent connection between your computer system and the internet. This is sometimes referred to as a leased-line connection because the line is leased from the telephone company.

Distribution: Optimization of press releases, videos and other online media for distribution on social networks.

A Domain name is an identification label to define a realm of administrative autonomy, authority or control in the internet, based on the Domain Name System (DNS). Domain names are used in various networking contexts and application -specific naming and addressing purposes. A prominent example are the top level internet domains (TLD) "com," "net" and "org." Below these top-level names in the DNS hierarchy are the second and third level domain names, such as "biz," "info." etc

DNS: Domain Name Server refers to a database of internet names and addresses which translates the names to the official internet protocol numbers and vice versa.

Doorway page/gateway page: Refer to Landing Page

Download To transfer to your computer a copy of a file that resides on another computer.

FAQ is the acronym for Frequently Asked Questions. A common feature on the internet, FAQs are files of answers to commonly asked questions. Read FAQs before wasting electrons asking obvious questions.

Firewall refers to security measures designed to protect a networked system from unauthorized or unwelcome access.

Flash  is a popular authoring software developed by Macromedia and is used to create vector graphics-based animation programs.

A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is the typeface and variations of this design form the typeface family.

Forums are a discussion board (known also by various other names such as discussion group, discussion forum, message board, and online forum) and is a general term for any online "bulletin board" where you can leave and expect to see responses to messages you have left. Or you can just read the board.

Gateway page/doorway page: refer to Landing page

GIF  This acronym stands for Graphic Interchange Format, a commonly used file compression format developed by CompuServe for transferring graphics files to and from online services.

Google bombing and Googlewashing refer to practices intended to influence the ranking of particular pages, in results returned by the Google search engine.

Googlebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine.

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a web site. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Google PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

Heading tag is a HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important.

Hidden text is a SEO spam tactic to hide contextual html text from human visitors to a web page, however making it available to search engines to spider the text. The theory is that if you place more relevant html text content on the page rich with targeted keywords, then it will assist the page gaining ranking within search engine results. Hidden text is an illegal technique as search engines consider it search engine spam. By undertaking this practice, it will eventually harm organic search performance of a web site.

A hit is a single file request in the access log of a web server. A request for an HTML page with three graphic images will result in four hits in the log: one for the HTML text file and one for each of the graphic image files.

Home page   The document displayed when you first open your web browser and it offers an index of navigation that organizes content and leads to other parts of the web site.

Hosting (web hosting) is the business of housing, serving, and maintaining files for one or more web sites.

HTML (Hyperlink Text Markup Language) is the language used to tag various parts of a web document so browsing software will know how to display that document's links, text, graphics and attached media.

Hyperlinks are the hypertext connections between web pages. This is a synonym for hotlinks, hypertext links or links.

Hypertext is text, displayed on a computer, with references (hyperlinks) to other text that the reader can immediately access, usually by a mouse click or keypress sequence. Apart from running text, hypertext may contain tables, images and other presentational devices. The most extensive example of hypertext today is the world wide web.

Hypertext Transfer Protocol (HTTP) is an application-level protocol for distributed, collaborative, hypermedia information systems. Its use for retrieving inter-linked resources led to the establishment of the world wide web.

Im / IMing  Instant messaging, often shortened to simply "IM" or "IMing," is the exchange of text messages through a a software application in real-time. Generally included in the IM software is the ability to easily see whether a chosen friend, co-worker or "buddy" is online and connected through the selected service.

Impression is sometimes used as a synonym for view, as in ad view. Online publishers offer and their customers buy advertising measured in terms of ad views or impressions.

Inbound Links point to your site from sites other than your own. Inbound links are an important asset that will improve your site's PageRank (PR).

IP address stands for “Internet Protocol Address” and is sometimes referred to as “IP” or “Internet Address”. It is expressed as a four-part series of numbers separated by periods that identifies every sender and receiver of network data. The numbers represent the domain, the network, the subnetwork and the host computer. For example: with each number ranging from 0 through to 255. Each server or device connected to the internet is assigned a unique permanent (static) or temporary (dynamic) IP address. The IP address sometimes translates into a specific domain name.

An internet service provider (ISP), also called internet access provider or IAP, is a company or entity that offers customers access to the internet and provides a range of internet-related services, including internect connectivity, e-mail, web site hosting, domain name registration and hosting. The ISP connects to its customers using a data transmission technology appropriate for delivering internet protocol diagrams such as dial-up, DSL, cable modem, wireless or dedicated high speed interconnects. Usually provided for a monthly fee, an ISP can be a commercial business, university, government organization, school or any other entity that provides access to the internet for members or subscribers.


JavaScript is an interpreted programming or script language from Netscape. It is somewhat similar in capability to Microsoft's Visual Basic, Sun's TcL, the UNIX-derived Perl, and IBM's Rexx. In general, script languages are easier and faster to code in than the more structured and compiled languages such as C and C++.

JPEG The acronym for Joint Photographic Experts Group, JPEG is an image compression format used to transfer color photographs and images over computer networks. Along with GIF, it's one of the most common ways photos are moved over the web.

Jump Page In web advertising and marketing, a jump page is a web page that is made to appear temporarily in order to capture the user's attention as a promotion or to gather user information in a survey. Typically a jump page does not relate to the subject matter a user was looking for, which is a negative to search engines.


Keywords are a word or phrase internet searchers use to find information. Search advertising is sold and delivered on the basis of keywords. The user of a search engine enters keywords to make queries. A keyword may consist of more than one word.

Keyword density/popularity is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Keyword discovery: Discovery of keywords that web site visitors are using to find products and services online.

Keyword Research: Keyword ranking by popularity, competition, and density.

Landing page/doorway page/gateway page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines. In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements via click-through rates.

A leaderboard is a popular type of banner advertisement. At standard dimensions of 780 X 90 pixels, a leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a web page) and content. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content.

Lead generation is the use of a computer program, a database, the internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients, or conducting specialized research.

Links  Using hypertext, a link is a selectable connection from one word, picture, document or information object to another.  Hyperlinks are the basic building block of the internet and are expressed as URLs.

Link bait is any content or feature within a web site that somehow baits viewers to place links to it from other web sites. Types of link bait include infomational hooks, news hooks, humor hooks, negative hooks, etc.

Link building is the creation of partnerships with link providers and management of web directory submissions.

Link farms are a group of highly interlinked websites with the purposes of inflating link popularity (or PageRank). A link farm is a form of spamdexing, spamming the index of a search engine.

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the web. When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity, which helps with your search engine rankings.

Link rot is the tendency of hypertext links from one web site to another site to become useless as other sites cease to exist or remove or reorganize their web pages.

Live  When used in reference to a web file, this term designates an object linked to another layer of information.

Negative keyword is a term referenced by Google AdWords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with.

Meta description/Meta keywords There are several kinds of meta tags, but the most important for search engine indexing are the keywords meta tag and the description meta tag. The keywords meta tag lists the words or phrases that best describe the contents of the page. The description meta tag includes a brief one- or two-sentence description of the page. Some search engines also use the description to show the searcher a summary of the page's contents.

Meta tags are a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. The meta tag is placed near the top of the HTML in a web page as part of the heading.

Organic search results are listings in search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. Achieving high organic search listings is a primary strategy of search engine optimization. Search engines use algorithms to determine the position of organic listings of web sites and ads according to click-through rates. Ads with poor click-through rates can be pushed down to the bottom of the first page of search results or onto subsequent pages.

Outbound links direct "off-site" to another website. Their significance lies in search engine optimization (SEO) and PageRank.

PageRank (PR) Google uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google uses algorithms to differentiate a link from an important site as being better than a link from a lesser site.

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of web sites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

Pay-per-click (PPC) is an internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

PPC Providors Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators (per Wikipedia), and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

PDF (Portable Data Format) is a file format that has captured all the elements of a printed document as an electronic image that you can view, navigate, print, or forward to someone else. PDF files are created using Adobe Acrobat, Acrobat Capture, or similar products. To view and use the files, you need the free Acrobat Reader, which you can easily download at no charge.

A phantom page is a web page that is optimized for search engines rather than for humans. Such optimization usually results in a great deal of keyword-heavy text that does not make sense to human readers. Phantom pages are generally created in multiples, as part of a shadow domain. The practice of using phantom pages is sometimes referred to as page cloaking or black hat cloaking and can result in being banned.

Phish/Phishing is an e-mail fraud method in which the perpetrator sends out legitimate-looking e-mail in an attempt to gather personal and financial information from recipients. Typically, the messages appear to come from well known and trustworthy web sites.

A Pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. Pop-ups can be initiated by a single or double mouse click or rollover and possibly by voice command or can simply be timed to occur. A pop-up window must be smaller than the background window or interface.

A portal is a site that functions as a point of access to information on the web. Portals are either authoritative hubs for a given subject or popular content-driven sites. 

Pull-down list appears in a web form, where the user chooses from a list of items. For example, if you are asked to identify which country you are from, this will typically be done using a pull-down list.

Query  In general, a query (noun) is a question, often required to be expressed in a formal way. The word derives from the Latin quaere to ask or seek. In computers, what a user of a search engine or database enters is sometimes called the query. To query (verb) means to submit a query (noun).

Reach is sometimes expressed as the percentage of the universe of a target audience, however it is measured by the total number of unique visitors who will see the ad over a specific period of time.

A reciprocal link is a mutual link between two objects, commonly between two web sites to ensure mutual traffic.

Redirect  On a web site, redirection is a technique for moving visitors to a different site when its address has been changed and visitors are familiar with the old address. The internet user is automatically taken to another web page address without him/her clicking on anything. Redirects are generally not good for search engine rankings, as they dilute PageRank. There is also the risk that the search engine spider will not follow your redirect. 

Referral fees are paid in exchange for delivering a qualified sales lead or purchase inquiry. For example, an affiliate drives traffic to other companies' sites, typically in exchange for a percentage of sales or a flat referral fee.

Relevance is the likelihood that a given web page will be of interest or useful to a search engine user for a keyword search.

Relevant linking is a derivative of reciprocal linking in which a site linked to another site contains only content compatible and relevant to the linked site. Relevant linking has become increasingly important because most major search engines emphasize that -- in Google's words -- "quantity, quality, and relevance of links count towards your rating."

A repeat visitor is a single individual or browser who accesses a web site or web page more than once over a specified period of time.

ROI: Return on Investment: The benefit gained in return for the cost of investing budget into advertising or project. ROI can be measured by the following calculation: "Total Revenues (generated from campaign or project) minus Total Costs (TR - TC = ROI) "

Router  A communications device designed to transmit signals via the most efficient route possible.

RSS feeds (Really Simple Syndication) are a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document, a "feed” includes full or summarized text, plus meta data such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. Readers benefit if they want to subscribe to timely updates from a favored web site or to receive aggregate feeds from many sites into one place.

Run of Site (ROS) The scheduling of ads across an entire site, often at a lower cost than the purchase of specific pages or sub-sections of the site. A run-of-site ad campaign is rotated on all general, non-featured ad spaces on a site.

Search advertising metrics Search advertising activities can be measured in five ways: CPM, CTR, CPI/CPA, CPC and TM. Please refer to separate definitions for explanations of the five abbreviations.

Search engines are software tools designed to search for information on the world wide web. The search results are usually presented in a list and may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

Search engine marketing, or SEM, is a form of internet marketing that seeks to promote web sites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising and paid inclusion.

Search engine optimization (SEO) is the practice of manipulating aspects of a web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the web site to directory services, and addressing web site architecture and content.

Search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

SEO Reporting: Monthly and quarterly search engine placement and traffic reports.

A Server is a computer system that manages and delivers information for client computers. The server is responsible for accepting HTTP requests from clients (user agents such as web browsers), and serving them HTTP responses along with optional data contents, which usually are web pages such as HTML documents and linked objects (images, etc.).

Site map is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

Spam is unsolicited e-mail on the internet.

A splash page (or splash screen) is an initial web site page used to capture the user's attention for a short time as a promotion or lead-in to the site home page or to tell the user what kind of browser and other software they need to view the site.

Spiders are software programs that visit web sites and read their pages and other information in order to create entries for a search engine index. The major search engines on the web all have such a program, which is also known as a "crawler" or a "bot." Spiders are typically programmed to visit sites that have been submitted by their owners as new or updated.

Sponsored links/ads Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages.

A stop word is a commonly used word, such as "the", that a search engine has been programmed to ignore, both when indexing entries for searching and when retrieving them as the result of a search query.

Search engine submission is how a webmaster submits a web site directly to a search engine. It’s generally is not necessary for established sites because the major search engines use crawlers, bots, and spiders to find them. The exception is to submit an entirely new web site rather than wait for the spiders or to have a web site updated in the respective search engine.

Tags are formatting codes used in HTML documents. Tags indicate how parts of a document will appear when displayed by browsing software and can have many forms, including image tags for graphic images, title tags, meta tags and more.

TIFF (Tag Image File Format) is a common format for exchanging rasterized (flattened) graphics.

A Title tag is the text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned.

Total minutes (TM) is a metric to measure total time spent on a web page rather than the number of web page views. Methodological questions regarding the use of total minutes include how to account for internet users who keep several browser windows open simultaneously, or who simply leave one window open unattended for long periods of time or pages that do not generate server-side data on the length of time that they are viewed.

Trademarks are a word, phrase, logo or symbol that identifies and distinguishes a product or service from others in the marketplace. Multiple trademark owners may claim the right to the same term, as long as each owner operates in a different industry. Trademark ownership is location-based, and therefore must be obtained on a country-by-country basis.

Traffic is the amount of data sent and received by visitors to a web site. It is a large portion of internet traffic. This is determined by the number of visitors and the number of pages they visit.

Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options and spending levels. Tracking software provides data to generate reports on ad impressions and clickthrough rates, analysis of your traffic and actual customer conversion rates and much more.

A transition ad or splash page is a web page containing a commercial message that appears temporarily between two other web pages. It either fills the current browser window or opens in a new window (in the latter case it's called a pop-up transition ad).

Unique visitors are, for a specified period of time such as a day or month, an individual that has visited a web site or received specific content, such as ads, e-mail, or newsletters. Unique visitors are measured according to their unique IP addresses, which are like online fingerprints and are counted only once during the specified time frame no matter how many times they visit the site.

URL is the abbreviation for Uniform Resource Locator, the addressing system used in the world wide web and other internet resources. The URL contains information about the method of access, the server to be accessed and the path of any file to be accessed.

A Visit/User Session is an instance of an internet user accessing your web site for a length of time, then leaving. During a user session any number of pages may be accessed. A user session is considered finished once an arbitrarily chosen period of inactivity - typically 30 minutes - is exceeded.

Web document An HTML document that is browsable on the web.

Website content optimization: Recommendations on meta tags, web site copywriting, and URL optimization.

Web site design consultation: Technical review of site architecture, content and layout.

World Wide Web  Also known as WWW or W3, the world wide web is a hypertext-based internet service used for browsing internet resources.


Source of definitions: and


Promote your message:
We help small businesses and health care professionals connect with patients and consumers to form long-term relationships.


We specialize in:
Cost-effective, professional design and straightforward advice based on years of industry experience.


Effective promo methods:
Business cards, rack cards, brochures, fliers, posters, banners, and informational web sites are cost-effective "silent salesmen" to consistently convey your message.


Please contact us for more information:

Call 260-418-6835 or complete the contact form


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